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Note 006: Invisible Technology


Have you thought about the amount of software that goes into a modern day car? Especially a Tesla?

There's an enormous amount of technology integrated into everything the car does nowadays, and mechanics is merely the hardware. However, car companies have done a great job of not leaving any software installation or setup to the user. They've designed the car to work with an enormous amount of physical parts and software applications seamlessly, and have left the user with three main components: the peddle, the break, and the steering wheel.

Unfortunately, most other products we use require a significant amount of knowledge from the user, an enormous amount of time to manage, and in many cases also need integration and building systems. We as users end up spending a lot of hours every day in different software applications. Physicians that work in hospitals use more than ten different applications and speak very highly of hospitals that have 3-4 different ones. Vacation rental managers (VRMs) typically use over ten different apps to manage a guest stay in a rental. Young kids in schools use 3-4 different applications per class/ teacher.

What impact would it have on the physician if he or she never had to stay in front of a computer and instead focused the energy and resources on patients? Would a VRM be able to provide a better guest experience or manage more rentals if he/ she never had to do anything with technology? And how about the poor young kids that get confused on day 1 of school by each of their teachers when they tell them that they use Class Dojo, Reminder App, School website, e-mail, etc.?

Can we possibly be good at what we do, and master users of the tech at the same time? Would we trust ourselves or the driver next to you if you knew that they each set up their car's software (software for breaking, acceleration, etc.)?

This is a big contradiction in our evolution as homo sapiens. The human race develops when we realize what we're good at, and allow others to do what we cannot do as well. Specialization has been a critical component to getting to the stage of sending humans to the moon. Specialization is key to having a happier and more productive society where more people do more of the work they like, and they're good at doing.

Software, cars, tires, etc., are all tools - some partial and some complete. Tesla wouldn't have developed a car in such a short period if it wasn't for the great manufacturers of tires, audio equipment, software, and many more. We need a world where people aim to be the best at building specific tools - even if the very device they're making is to get all specialized tools to work together as one. That is how cars have become faster and safer over time.

We'd love to hear your thoughts. Feel free to contact us at

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